The company was founded in 2007 by Or Offer in Tel Aviv, Israel Israel.[5] By 2009 Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million[6] with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.
On September 24, 2013, the company closed a $6 million [7] Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management. On February 24, 2014, South Africa media giant Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.[8] In November 2014, Similarweb raised $15 million in a series D investment.[9][10] In July 2015, Similarweb acquired personalized content discovery platform developer Swayy.[11][12]
On December 10, 2015, Similarweb announced it had acquired Quettra, a Silicon Valley-based mobile intelligence startup, to boost its mobile operations.[13][14]
In July 2017, the company announced a $47 million round of financing led by Viola Growth, Saban Ventures with participation from CE Ventures and existing investors.[15]
In May 2021, Similarweb made its public debut on the NYSE at a $1.6B valuation.
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